Medical Clinic Marketing: Medical Practice…or business?
Why did you decide to become a doctor? My guess is that it wasn’t so you could spend your time managing employees & cash flow, or reading financial statements and income statements!
Well, unfortunately most of us have discovered that we need to learn about, and manage, those activities if we want to do what we love; taking care of patients.
While we usually hire a accountant or practice manager to manage the day to day business activities of our practice, here are a few important topics that you need to become conversant in if you want your business to be successful and grow:
- Customer Service
- Goal Setting
We need to develop the habit of looking at out patients as “customers”. After all, in most cases they have the option of going to another provider for treatment, so how do we keep our “customers” happy? Let’s look at a couple of key elements:
- Treat patients the way you would want your mother to be treated!
- Be considerate of their time.
- Greet them by name.
- Follow up with a patient survey.
Patient surveys are a terrific way to find out if your patient is an unhappy customer…or a disciple! If the survey illustrates that you have an unhappy patient on your hands be sure to follow up, perhaps personally. Always remember that while a happy patient goes in to the community and tells 10 people about their experience; an unhappy patient might tell 30!
Marketing is essential to the continued growth of your business. New patient acquisition is the lifeblood of a medical practice. Whether you’re marketing to patients, referring physicians or both; you simply must be proactive in bringing new patients in the door.
Goal setting is important in all of our endeavors, especially those that affect our livelihood. If you’re not setting goals for your business…you should be. Remember, if you don’t know where you’re going, how will you know when you get there?
Last but certainly not least: planning. Most of us think we are simply too busy to block out time for planning our business activities. Unfortunately, if we don’t make time to plan our activities, marketing programs, employee development, etc. then we will never reach our full potential as business people and physicians