Vein Clinic Marketing: Are you too busy to plan for success?
- Schedule time to develop a vein specific marketing plan
- Create a time each week to review your results
- Schedule a regular time to make adjustments to your vein marketing plan
What is a vein marketing plan?
A vein marketing plan is a strategy that is designed to facilitate the achievement of specific growth goals. It is not simply scheduling an occasional free vein screening or patient event; it is an overall strategy that encompasses advertising, media relations / PR, physician referrals, patient referrals, as well as patient events.
You absolutely must block out time to develop a thoughtful vein specific marketing plan. To be effective, your marketing plan must be S.M.A.R.T:
S – Specific: What do you want to accomplish?
M – Measurable: How will you measure success?
A – Attainable: Are your goals achievable?
R – Realistic: Unrealistic goals are never met!
T – Timely: What is your timeline for completion?
Planning Time Requirements:
Most of us have a tendency to “hit the road running” each morning. We have office or personnel issues to deal with, patients to see, calls to return, procedures scheduled, family obligations…well, you get the picture.
So, where does our business planning come in? Most of the time it doesn’t; and our business suffers as a result.
It is ABSOLUTELY NECESSARY that you devote time each week to reviewing your vein marketing plan and making the necessary adjustments, unless you are willing to hire a professional to do it for you.
A successful vein practice does not happen by itself. Your vein marketing plan is much like a flower garden; it must be nurtured, weeded, replanted and watered before you can enjoy the benefits of new business growth!
I know how difficult it is to find time to do these things. If fact, in my experience we simply can’t “find” the time; we have to make the time. Prioritize your time in terms of importance. Surely there are activities that keep you busy that may not be as important to your vein practice growth as managing the success of your marketing plan?
You either plan to succeed, or you plan to fail! It’s up to you…