How Inbound Marketing can GROW your practice!
How can you connect those “E-patients” to your clinic online? Social media!
Social media includes a variety of web-based tools allowing potential patients to begin a dialogue with you. Used correctly, these tools will attract your best prospective patients to you like a magnet. Social media helps you to develop a relationship with your potential patients. They can get to know you, begin to trust and like you, and the next thing you know they are calling you for an appointment!
This doesn’t happen overnight. It requires planning and attention. Someone on your staff–or an outsourced partner–must be the “social media champion”. This assignment must be a priority on somebody’s list or it will not happen. In the social media world, when you provide valuable medical information to your prospective patients, you become a respected authority on a particular topic.
Over time, and done right, the prospect begins to anticipate receiving this valuable content. He or she may even share it with others. Then you know you’re on the right path.
So how to start? You likely have a website, and hopefully you are utilizing search engine optimization to help prospects find you. You may have a Facebook page, or a Twitter account. You may even have a blog. Utilize all of those tools together to enhance your practice’s credibility and acquire more patients!
Look at these recent statistics:
• 60% of e-patients say their most recent search had an impact on their own health.
• 4 in 10 said it affected a decision about how to treat an illness or condition.
• 3 in 10 said it led them to ask a doctor new questions, or get a second opinion.
• 2 in 10 said it changed the way they cope with a chronic condition or manage pain.
While those numbers are small today, they have increased significantly over the past several years.
Now is the time to jump into the social media pool, and begin to take advantage of inbound marketing-marketing focused on getting found by YOUR NEW PATIENTS!