How To Become The “Chief Patient Satisfaction Officer” For Your Medical Practice

Create An “Emotional Bank Account” With Your Patients As a physician, have you ever had an opportunity to ease the concerns of a dissatisfied or unhappy patient? I use the term “opportunity” because these occurrences DO in fact offer you an opportunity. You have the opportunity to turn an unhappy patient into a disciple for […]

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What is a practice marketing plan?

What Is Medical Practice Marketing? Medical Practice Marketing is not simply a list of marketing or advertising ideas from which you randomly select different concepts to test or combine for trial-and-error experimentation. That is just random, mud-on-the-wall marketing activity – which is almost always a high-risk prescription for disappointment, frustration and failure. Practice Marketing is […]

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How Inbound Marketing can GROW your practice!

According to the latest information from the Pew Internet and American Life Project, 80 percent of American adults look online for health information. How can you connect those “E-patients” to your clinic online? Social media! Social media includes a variety of web-based tools allowing potential patients to begin a dialogue with you. Used correctly, these […]

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Practice Marketing can bring more patients into your vein clinic!

Practice Marketing can bring more patients into your clinic! Practice Marketing can create more physician referrals! Practice Marketing can develop more patient referrals! Practice Marketing can develop more revenue for your office! What Is Practice Marketing? Vein Clinic Practice Marketing is not simply a list of marketing or advertising ideas from which you randomly select […]

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Vein Clinic Marketing: How Health Fairs can drive patients into your clinic!

  Participation in local health fairs/expos is a great way to further educate people about your specialty or procedures! Health Fairs can be an excellent way to increase your visibility as an expert in your field. Have you ever attended a community or hospital health fair? If so, I’m sure that you noticed an active […]

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Marketing Vein Clinics: Speaking Opportunities bring in MORE patients!

Public Speaking Opportunities are an excellent way to gain public recognition as the expert in your field. Speaking opportunities are a great way to market yourself and your specialty to the community Here are some terrific ideas for speaking opportunities: 50 + senior groups (Often sponsored by hospitals, banks, etc.) Hospital foundation functions Local women’s […]

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Healthcare Marketing: Growing your practice in tough economic times

  Create a marketing plan to acquire new patients Pay attention to your existing patients With rising unemployment and economic uncertainty, the resulting decline in income is forcing many patients to choose between paying their daily bills and going to the doctor for non life threatening conditions. At last count, elective procedures in the U.S. […]

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Vein Clinic Marketing: Patient Screening Events bring in more patients!

A patient Screening event is simply a marketing tool designed to bring patients into your office. Screening events are usually free, and the office revenue stream starts with the first office visit. Promotion: Promotion for free screening events is can be accomplished through a combination of traditional advertising, word of mouth, PR, social networking sites […]

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Vein Clinic Marketing: Are you too busy to plan for Success?

Successfully growing your vein practice takes planning! Schedule time to develop a vein specific marketing plan Create a time each week to review your results Schedule a regular time to make adjustments to your vein marketing plan What is a vein marketing plan? A vein marketing plan is a strategy that is designed to facilitate […]

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Healthcare Marketing: Referring Physicians = More patients!

Marketing to referring physicians is a terrific way to bring more patients in to your clinic! Suggested Specialties to Target Include: • Family Practice • Internal Medicine • OB/GYN • Podiatrists • Dermatologists •Wound Care Centers Marketing to referring physicians is effective in increasing patient flow, enhancing your reputation and image as the local expert, […]

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