How To Become The “Chief Patient Satisfaction Officer” For Your Medical Practice

Create An “Emotional Bank Account” With Your Patients As a physician, have you ever had an opportunity to ease the concerns of a dissatisfied or unhappy patient? I use the term “opportunity” because these occurrences DO in fact offer you an opportunity. You have the opportunity to turn an unhappy patient into a disciple for […]

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How Inbound Marketing can GROW your practice!

According to the latest information from the Pew Internet and American Life Project, 80 percent of American adults look online for health information. How can you connect those “E-patients” to your clinic online? Social media! Social media includes a variety of web-based tools allowing potential patients to begin a dialogue with you. Used correctly, these […]

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Practice Marketing can bring more patients into your vein clinic!

Practice Marketing can bring more patients into your clinic! Practice Marketing can create more physician referrals! Practice Marketing can develop more patient referrals! Practice Marketing can develop more revenue for your office! What Is Practice Marketing? Vein Clinic Practice Marketing is not simply a list of marketing or advertising ideas from which you randomly select […]

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Medical Clinic Marketing: Medical Practice…or business?

    Why did you decide to become a doctor? My guess is that it wasn’t so you could spend your time managing employees & cash flow, or reading financial statements and income statements!   Well, unfortunately most of us have discovered that we need to learn about, and manage, those activities if we want […]

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Vein Clinic Marketing: Communicating with Patients

It is critical that you continue to communicate with your patients after they have completed their treatment. They often need additional procedures, and they are a great source of referrals. The best ways to accomplish this are: Patient Newsletters Patient Surveys Personal Letters Regular Postcards Patient Appreciation Events You have already established credibility with your […]

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Vein Clinic Marketing: Follow up and tracking

Follow up and tracking the results of advertising is absolutely necessary to ensure that your marketing dollars are being distributed in the most effective manner. This involves several key components: Office staff training and responsibility Effective tracking forms Regular review of the data collected Office Staff Training: Your office staff must be trained to ask […]

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Vein Clinic Marketing: Patient Screening Events bring in more patients!

A patient Screening event is simply a marketing tool designed to bring patients into your office. Screening events are usually free, and the office revenue stream starts with the first office visit. Promotion: Promotion for free screening events is can be accomplished through a combination of traditional advertising, word of mouth, PR, social networking sites […]

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Vein Clinic Marketing: Are you too busy to plan for Success?

Successfully growing your vein practice takes planning! Schedule time to develop a vein specific marketing plan Create a time each week to review your results Schedule a regular time to make adjustments to your vein marketing plan What is a vein marketing plan? A vein marketing plan is a strategy that is designed to facilitate […]

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Healthcare Marketing: Referring Physicians = More patients!

Marketing to referring physicians is a terrific way to bring more patients in to your clinic! Suggested Specialties to Target Include: • Family Practice • Internal Medicine • OB/GYN • Podiatrists • Dermatologists •Wound Care Centers Marketing to referring physicians is effective in increasing patient flow, enhancing your reputation and image as the local expert, […]

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