How To Become The “Chief Patient Satisfaction Officer” For Your Medical Practice

Create An “Emotional Bank Account” With Your Patients As a physician, have you ever had an opportunity to ease the concerns of a dissatisfied or unhappy patient? I use the term “opportunity” because these occurrences DO in fact offer you an opportunity. You have the opportunity to turn an unhappy patient into a disciple for […]

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What is a practice marketing plan?

What Is Medical Practice Marketing? Medical Practice Marketing is not simply a list of marketing or advertising ideas from which you randomly select different concepts to test or combine for trial-and-error experimentation. That is just random, mud-on-the-wall marketing activity – which is almost always a high-risk prescription for disappointment, frustration and failure. Practice Marketing is […]

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Medical Clinic Marketing: Medical Practice…or business?

    Why did you decide to become a doctor? My guess is that it wasn’t so you could spend your time managing employees & cash flow, or reading financial statements and income statements!   Well, unfortunately most of us have discovered that we need to learn about, and manage, those activities if we want […]

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Healthcare Marketing: Referring Physicians = More patients!

Marketing to referring physicians is a terrific way to bring more patients in to your clinic! Suggested Specialties to Target Include: • Family Practice • Internal Medicine • OB/GYN • Podiatrists • Dermatologists •Wound Care Centers Marketing to referring physicians is effective in increasing patient flow, enhancing your reputation and image as the local expert, […]

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